Allstate

The business need: Make insurance easier to personalize and purchase.

The insight: Today, consumers don't need ABC, they might need B and L and maybe Z.

The solution: We employed AI to quickly quantify state, federal, and local regulations to summarize insurance requirements. We then enabled users to input their coverage wants, based on budget, location, and other variables. The result: a hyper-personalized insurance program—at the right price. The outcome is an additional revenue stream for Allstate.